Sales UnicornSALES UNICORN
01 / 19
Signal-based outbound · done for you

Signed pipeline for B2B companies with a proven offer.

Software, SaaS, hardware, or services — if your buyers are specific and hard to reach, we build and run the outbound engine that fills your calendar with warm, qualified conversations. You take the meetings.

Built on the modern GTM stack Clayn8nInstantlyApolloSalesforceHubSpotOpenAIRapidAPI
Sarmad Sandeelo
Sarmad Sandeelo
Founder, Sales Unicorn
Press to advance
Who runs your program
Sarmad Sandeelo

Sarmad Sandeelo

Top 1% GTM Engineer. Founder-led delivery — you work directly with the person building your system, not an account manager.

  • Clay Cup 2025 — Coach
  • Co-founder, Oley.io (six-figure agency)
  • Former GTM Engineering Head · 3× growth, exited near $1M ARR
  • Founder of a 500+ GTM Engineer community
  • Clay & n8n expert · AI data-discovery specialist
Proof first — Caliber Legal

We took a pre-PMF startup to a pipeline it couldn't keep up with.

167
Warm opportunities
48
Meetings conducted
~$7.5M
Pipeline generated
~341×
Pipeline ROI multiple

Built entirely on cold email — into one of the most marketing-fatigued audiences there is.

The problem

You've run outbound before — and it underdelivered.

1

Deliverability sank it

Main-domain sending, thin warmup, no infrastructure — inbox rates near 20%. Most of what you sent was never seen.

2

Wrong targeting

Blasting static lists instead of the small slice of the market actually in-market right now. Volume without intent doesn't convert.

3

Impossible to scale in-house

The infrastructure, signal, and Clay skill set is rare. One SDR costs more than this program — and still can't build the engine.

The channel isn't the problem. The system behind it is — and that's exactly what we build.

Why now — the mechanism

In 2026, outbound is an infrastructure & targeting problem — not a copy problem.

The winners don't blast lists. They map the market, find the buyers showing intent, and reach them with hyper-personalized campaigns from infrastructure engineered to land in the primary inbox. That is the entire game — and it is what we run for you, at scale.

How we target — the market map

At any moment, only 1–3% of your market is ready to buy. We find them.

We don't claim to already own your audience — we map it. With access to the full data-provider stack and partnerships across the ecosystem, we build a live market map of your TAM and surface the accounts showing real intent, so every email reaches someone with a reason to care.

Your total addressable marketevery company that could buy
In-ICP fitthe accounts worth pursuing
In-market right now — 1–3%showing buying signals this week
Reached first, with the right message
Buying momentum — the signals

10+ intent signals we track for you.

We continuously monitor the moments that mean a buyer is moving — so your outreach is always timely, relevant, and pointed at real momentum.

Website visitors
RB2B de-anonymization of active prospects
Tech-stack changes
BuiltWith, HG Insights
Hiring spree / open roles
Clay, Indeed, Apollo — growth indicators
Conference attendees
Custom scrapers for event engagement
Social signals
LinkedIn / X activity & mentions
Competitor followers
ScrapeLi competitive intelligence
Funding announcements
Crunchbase, Google News
Mergers & acquisitions
News monitoring for consolidation
Leadership changes
Clay job-change data for decision-makers
Custom signals
Tailored triggers built for your ICP
How it works

Signal-based outbound, built and run for you.

Step 1
Intent signals

10+ triggers, live

Step 2
Clay enrichment

data providers + AI

Step 3
AI personalization

relevant, not templated

Step 4
Inbox 70–85%

private infrastructure

Step 5
Warm leads

routed to your team

What makes it work

Three pillars, engineered together.

A

Signal-based targeting

We reach the ~1–3% of your market that's in-market now — 10+ intent triggers watched in real time.

B

Private deliverability infra

Dedicated domains, inboxes and warmup engineered for 70–85% inbox placement — the difference between "sent" and "read."

C

AI personalization at scale

Relevant to each buyer, not templated. The winning angle is found through continuous testing, then compounded.

Beyond outbound — the automation layer

Custom workflows & automations that compound.

Intelligence workflows

  • Churn-prediction scoring for proactive retention
  • Account & lead qualification matrices
  • Sales-intelligence automation
  • Meeting-prep asset generation
  • Post-call analysis & extraction

Operational workflows

  • Automated, hyper-personalized lead magnets
  • Form → lead-magnet conversion flows
  • Recurring CRM data enrichment
  • API integrations & webhooks
  • Trigger-based automated outbound
Case study — Caliber Legal

From pre-product-market fit to ~$7.5M in pipeline.

155,000 emails
to a precisely-defined ICP
167 opportunities
warm, interested hand-raisers
48 meetings
conducted — not just booked
8 pilots
live (about to be 9)
1 customer
converted · 5–7 more ~70–80% likely to close
"We have more meetings than we know what to do with. Now we have a hiring problem, the best kind of problem to have."— Marino Orlandi, Founder, Caliber Legal
Case study — B2B Vertical SaaS

E-commerce platform for HVAC contractors.

B2B SaaS · HVAC contractor ecosystem

How we targeted

  • Scraped conference attendees
  • Identified HVAC brand partners
  • Monitored HVAC producer followers
  • Targeted high-traffic & WordPress sites
  • Pinpointed specific tech stacks
  • Leveraged competitive-intelligence reports

Results

10,000+new valid contacts added to TAM
100+positive responses
40+meetings booked
20deals created
$500K+pipeline · $250K recurring revenue
Case study — GovTech

Precision outreach into a tiny, high-value market.

TAM < 3,000 accounts · avg deal > $1M

How we targeted

  • Built research & qualification matrices to prioritize accounts
  • Deep-researched each account across 6 product lines
  • Uncovered compliance violations & tech-stack data
  • Mined digital-transformation news & public sentiment
  • Wrote hyper-personalized copy per account

Results

9meetings booked in one month
1,500contacts total — precision, not volume
20%net-new contacts found & enriched
>$1Maverage deal size in play
Case study — Oley.io

An always-on engine at high volume.

Real-estate websites (MLS) · avg ticket $2,200

How we targeted

  • Scraped agent directories — Coldwell Banker, KW, RE/MAX
  • Targeted recently-sold listings
  • Targeted active listings
  • Fully automated outbound system

Results

90+warm leads per month (ongoing)
60+opportunities created
40,000+emails sent
$250Kpipeline generated
What's included

Fully done-for-you. You own everything we build.

We earn the fee by delivering leads.

After the first 90 days, if we are not consistently delivering 5 to 10 meetings and 10 to 20 warm leads every month, we keep working at no additional cost for another 90 days until we hit it. The moment we do, you are back on the standard package. No lock-in, no vanity metrics, and every workflow, list, and inbox is yours to keep.

Pricing

One program. Scale it when you're ready.

Most popular
Core
$4,000 / month
~100 inboxes · ~1,500 emails/day
  • ~40,000 personalized emails / month
  • 2–3 concurrent signal campaigns
  • Private deliverability infrastructure
  • Reply routing + weekly reporting
  • Founder-led strategy & optimization
Scale
$5,000 / month
Double the infrastructure & throughput
  • ~80,000 personalized emails / month
  • More campaigns, signals and volume
  • Everything in Core
  • +$1,000 per additional infra doubling

For context: one retained client is often worth many times the monthly fee.

What happens next

Two calls, one questionnaire — then a strategy built for you.

Call 1 — Today
Discovery call

your goals, what you've tried, your stack

In between
Questionnaire

we send it, you fill it — the data we build on

Call 2
SOW + GTM strategy

your market map, campaigns & plan to scale

Right after today's call, I'll send you a short questionnaire. Your answers give us what we need to map your market and build the GTM strategy — which we walk through together on call two, alongside the SOW.

Let's build it

Let's design your signed pipeline.

You've seen what the engine does. The next step is a strategy built specifically for your market — and a plan to scale it.

Book the next step
sarmad@sales-unicorn.com (310) 696-0506 sales-unicorn.com